DISCOVER THE STORY OF CREAMS CAFE UK
THE ULTIMATE DESSERT DINING EXPERIENCE
The stuff that makes Creams special – it’s in our genes.
THE PIONEER OF UK DESSERT RESTAURANTS
Who are Creams Cafe?
The Creams story is one of passion, commitment… and big flamboyant desserts. It took many years of research and tasting gelato, waffles and crepes (tough job but someone’s got to do it) to perfect the concept. But we persevered, in 2011 our first store opened in Southall and soon had queues stretching out of the door, we knew we’d got something right.
Founded in 2008 by Adam Mani and Balal Aqil, Creams Cafe kick-started the UK dessert parlour revolution. From humble beginnings in Southall, West London, the focus has always been on customer service, a great and simple product offering and only the best quality. This has been our recipe for success.
Embodying the fun, colourful and delicious, Creams offers the ultimate wow-factor experience. At the centre lies our unmissable selection of mouth-watering, freshly made desserts, from waffles, crêpes and sundaes, to cakes, sorbets, gelatos and vegan desserts.
We even make our own signature Creams gelato with ingredients sourced straight from Italy. Hand-crafted and made in England at our own factory, we believe this helps us bring the finest quality ice cream to our desserts.
Our savoury menu is a must-try as well. In 2020, we unveiled our signature popcorn chicken waffle bites – a UK first and as delicious as they sound! There really is something for all the family to enjoy at Creams Cafe.
The statements don’t stop at the menu. Striking visual interiors showcase the Creams trademark branding. Complete with a mesmerising gelato counter inside every restaurant and the iconic Creams Cafe logo positioned at the centre of an open plan kitchen. Suspended from the ceiling and adorning the walls, expect neon signage, BMX bikes and colourful skateboards. A backdrop of vibrant and varied textures including wood, metal and cement amplify a contemporary feel. Brightly coloured tabletops are embellished with eye-catching decals, with playful pops of colour throughout bringing the fun and nostalgic character of the brand to life.
THE EPICENTRE OF THE COMMUNITY
What matter's most to Creams Cafe?
Since the brand launched, we’ve grown from strength to strength, fought off hoards of copycats, miaow, and become one of the UK’s most loved restaurant brands across the United Kingdom.
We’re proud to be known for delivering the ultimate dessert dining experience – but we’re even more proud of our commitment to diversity, community and culture. People matter more to us than anything else (even ice cream) and we open our arms to everyone both as customers and in our cafe teams.
In a market leading position, Creams is the UK’s biggest dessert brand with circa 100 stores across the UK. Our focus on quality and innovation has been recognised with several awards including ‘Best Brand Partner’ at the Menu Innovation and Development Awards 2022 (Midas), ‘Best Innovation’ at the Best Business Awards 2021, and ‘Best Family Restaurant’ at the Deliveroo Restaurant Awards 2021. We have also been recognised as one of the top ten most loved Eating Out brands in the UK in 2019, 2020 and 2021 by Savanta Research.
We want every visit to Creams to be an indulgent adventure for the senses and we see our desserts as ‘every day celebrations’. Once you’ve experienced Creams desserts we reckon you’ll be looking to celebrate something – anything! – every day.
