FRANCHISE
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FAQs
Learn about the benefits of becoming part of the largest dessert only chain in the UK
I would like to open a store in a specific area - is that possible?
We can talk to you about specific areas at a later stage, please indicate on your application form which areas you are most interested in.
I have my own premises & would like to open a Creams Cafè there - is that possible?
We are always on the lookout for appropriate property. One of our acquisitions team will be able to advise you on this.
What do I receive for my investment?
At the start of the franchise agreement there is an initial fee payable for each unit, this gives you the right to use the Creams Cafè trademark, it’s system for preparing, marketing and selling food products, its information and other confidential and proprietary information.
What does the package include?
The package includes all fixtures and fittings, signage, internal signs, estate agents fees, legal fees, marketing fee, project management costs and preopening expenses.
How long does is take from applying to opening a store?
This depends on whether we have a suitable property available in the chosen area, but typically the timescale is between 2 and 3 months, on possession of the site keys.
How long is the training programme and where is it held?
Creams Academy will be responsible for this process and grant a Certificate at the end of the program. The staff and management will receive an intensive 21 day training program.
What franchise and royalty fees does Creams Cafè charge?
The franchise fee is £15000 +VAT for each franchise unit. In addition there is a franchise royalty fee of 5% of the gross sales and a marketing fee of 1% of gross sales.
How will I receIve support?
Our support team and head office staff will assist you with recruiting and training new staff, marketing, product control and other operational areas.
Is previous catering or retailing experience necessary?
It may help, however, due to our comprehensive training and ongoing support, previous experience is not essential.
What are the staff numbers and trading hours of an average store?
In an average new store 16 jobs are created, split between 40% full-time and 60% part-time. Operating hours are approximately 11am (or earlier, depending on location) until Midnight.
What are the chances of success with Creams Cafè?
We have a proven track record in our own stores and the success inspired the owners to invest in their own branches. These investments obviously prove that the owners believe in their own brand as being investible and the returns being attractive. Individual earnings are dependent on many factors, such as the overheads and operating costs of the individual stores.
I am interested in developing a market outside of the UK – what should I do?
Creams has received interest from people wishing to take the brand as a master franchise to the Middle East – Dubai, Qatar, Asia, and other European countries. We are keen to expand and the viability of a new country franchise will depend on various factors including previous business acumen in this field with other master franchises. Interested parties would be required to submit to us their interest in writing and we will respond after due consideration.
